Digital Marketing Manager

Contract: One Year Fixed Term - We will consider either full or part time applicants

Location: Based at home or offices in Glenrothes or Edinburgh.

Salary: A pro-rated annual salary of £40,000

As our Digital Marketing Manager, you will deliver a digital marketing strategy focussed on product launch for our digital innovations, primarily CareFree Family (www.carefreefamily.com). As an outstanding marketing professional, you will take responsibility for the messaging and positioning of the solution, taking it to market, effectively spending our marketing budget in order to inspire people, and ultimately ensuring that this life-changing software gets into the hands of the families who need it.

Carr Gomm (www.carrgomm.org) and Ember (www.ember.ltd) invented CareFree Family to make caring for someone easier, less stressful and a lot more organised. Busy, time-poor families find it especially useful to coordinate the care and support of a loved one through our solution and it has proven to be particularly beneficial in expediting discharge from hospital. CareFree Family builds on the success of multi-award winning ClickGo(www.clickgo2.com) which turns the theory of Self-Directed Support (SDS) legislation into a practical reality in people’s hands.

Your expert storytelling will clearly articulate the life-changing impact of our solution. You will be driven to identify key audiences, develop and refine our messaging for relevant stakeholders and take CareFree Family to market. You will have full responsibility for being as creative as you can be, working alongside sector-leaders in technology and social care. Success means thousands of families make an informed choice to use CareFree Family.

Successful Digital Marketing Managers come from different backgrounds and have a range of work and life experiences. All have the flair to engage with and relate to people, and share our values: respect, interdependence, choice, control, openness and honesty. In our eyes, the best Digital Marketing Managers are creative, tech-savvy, results-driven, positive, and self-motivated team players who are wonderful ambassadors, analytical thinkers, excellent storytellers, and passionate world changers. We expect that you will have significant experience of B2C online marketing, social media management, PPC/online advertising campaigns and content marketing.

Reporting to the ClickGo Ltd Board and working closely with senior managers from Carr Gomm and Ember, you will be responsible for marketing, launching and selling CareFree Family.

In order to be successful in this role, you will have outstanding marketing and communications skills, with particular competencies in:

  • Analysis and reporting
  • Messaging and product positioning
  • Communications
  • Content writing
  • End-to-end campaign management
  • Lead generation and nurturing
  • Sales enablement

This list is by no means exhaustive; rather it gives a flavour of the competencies and experiences we expect that you will demonstrate. Experience of social care and technology is beneficial, but not essential, as we expect you will quickly understand the benefits and features of our innovations, and how they should be positioned to potential users and influencers.

Benefits:

  • A pro-rated annual salary of £40,000
  • 35 days’ holiday per year
  • A Defined Contribution pension scheme, with incremental employer contributions
  • Membership to Lifeworks; employee well-being and perks platform

Closing Date - Noon, Monday 17th June 2019 

To apply for this role click here

To download a Digital Marketing Manager role profile click here